Brand and Marketing Strategy – Kerning Brands

brand & marketing by design

Consumer-driven Strategy

Not just design...
also the go-to-market experts

Kerning is not just a Design agency, it's a Brand and Marketing Consultancy. That means that we have the end-to-end creative and marketing expertise to bring your brand to life within the marketplace. Developing the innovation pipelines, go-to-market campaigns, and the strategies to manage, maintain and grow your brand.

Brand strategy, as with everything we do, starts with the consumer. Understanding how she or he thinks, acts and operates, whether it be on-line, in-store, at home or out-and-about. We design and execute programs using Qualitative and Quantitative consumer research, mobile research tools, focus groups, and online analysis. This informs and inspires every positioning, communication and creative decision we make to bring your brand to life, and making it relevant in the marketplace.

Uncover unique intel from your consumers that will inform product development, marketing & brand strategy, and advertising.

Who is your target consumer? How do you reach her? What will drive her to choose your brand, service, or product over every other option?
We begin by mapping the opportunity space, identifying the key points of connection to endear her to your brand, and building a foundation of trust and loyalty.
Then we help you design, implement, and optimize a program to ensure your successful and sustainable growth.